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澶╃尗鍙屽崄涓瀹惰閿鍞暟鎹笉鐞嗘兂 O2O妯″紡浠嶅緟鑰冮獙_鏈ㄥご鍏洯-鍘熷垱瀹炴湪瀹跺叿锛
鏈嶅姟鐑嚎 4008-616-619
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澶╃尗鍙屽崄涓瀹惰閿鍞暟鎹笉鐞嗘兂 O2O妯″紡浠嶅緟鑰冮獙

        铏界劧O2O妯″紡鎴愪负澶╃尗浠婂勾“鍙11”娲诲姩鐨勯噸瑕佽緟鍔╁姏閲忎箣涓锛屼絾鏄浜庡灞呰涓氳岃█锛岃繖涓姏閲忓嵈鏄惧緱骞朵笉閭d箞缁欏姏銆傛棤璁烘槸浠庣嚎涓婂欢浼稿埌绾夸笅锛岃繕鏄紶缁熶紒涓氭墦閫氱嚎涓婃笭閬擄紝O2O閮芥垚涓虹儹鐐广傜劧鑰屼笉鍚岀殑浜哄O2O鏈変笉鍚岀殑鐞嗚В锛屽叿浣撳埌瀹跺眳棰嗗煙锛屽敖绠″凡鏈夊悇璺紒涓氫粠鑷韩浼樺娍鍑哄彂鐨勫悇绉嶆帰绱紝浣嗙洰鍓嶄粛鐒舵病鏈夐涓烘垚鍔熺殑妯″紡銆




O2O鎴愪负瓒嬪娍锛

涓氬唴浜哄+鍒嗘瀽绉帮紝姝ゆ“鍙11”涓庝互寰鏈澶т笉鍚屼箣澶勶紝渚挎槸澶囧彈鍏虫敞鐨凮2O妯″紡銆傛瘮濡傝嫃瀹佷簯鍟嗙巼鍏堜妇鍔“O2O缃戣喘鑺”銆侀殢鍚庡浗缇庣數鍣ㄣ佸ぉ鐚笌閾舵嘲鍟嗕笟闆嗗洟绛夌數鍟嗕篃绾风悍閲囧彇璺熼殢绛栫暐銆備腑鍥界數瀛愬晢鍔$爺绌朵腑蹇冭帿宀遍潚鍒嗘瀽甯堣涓猴紝鐢靛晢浼佷笟鍚戠嚎涓嬪欢浼搞佹惌寤哄畬鏁撮攢鍞笌浣撻獙閾撅紝鑰屼紶缁熼浂鍞紒涓氳法鐣屽悜绾夸笂寤跺睍宸叉垚瓒嬪娍銆

鐒惰岋紝瀹跺眳琛屼笟杩欎竾浜跨骇鐨勫競鍦猴紝鍏剁數鍟嗙嚎涓嬪欢浼镐箣璺嵈骞朵笉閭d箞椤哄埄銆傚氨鍦ㄥぉ鐚簿蹇冨竷灞浜嗗灞呰涓歄2O瑙e喅鏂规锛屾帹鍑哄瑁匫2O鏈嶅姟锛屽張鍚戝悎浣滃灞呬紒涓氭帹鍑烘敮浠樺疂POS鏈轰箣鍚庯紝鍗撮伃鍒颁簡19瀹跺灞呭崠鍦虹殑鍧氬喅鎶靛埗銆傚姝わ紝灞呯劧涔嬪闆嗗洟鎬昏姹灄鏈嬭涓猴紝澶╃尗O2O妯″紡璁╂秷璐硅呭幓鍗栧満璇曡。鏈嶏紝鍙堟妸閽变氦缁欏ぉ鐚紝浠庨亾涔変笂璇达紝鏄笉鍏鐨勮涓恒

 

瀹跺眳O2O浠嶅湪鎽哥储

 

鍖椾含鐖辫渹娼姇璧勬湁闄愯矗浠诲叕鍙告昏闄堝織瀹囪涓猴紝鍗栧満涓嶅笇鏈涙妸鑷繁鐨勯攢鍞斁鍒板叾浠栧钩鍙颁笂鐨勬兂娉曞彲浠ョ悊瑙o紝浣嗚嫢浼佷笟涓嶈兘鎶婂簳浠锋斁鍒扮嚎涓婏紝渚挎垚涓哄崠鍦哄仛鐢靛晢鐨勫法澶ч樆鍔涖傚弽杩囨潵璇村浠婅璁寰楃儹鐏湞澶╃殑O2O妯″紡锛岃櫧鐒朵粖骞存垚涓哄悇澶х數鍟嗗钩鍙扮殑浜偣锛屼絾鏄嵈涔熷悇涓嶇浉鍚岋紝浼间箮鏄竴涓棤鎵涓嶅寘鐨勬ā寮忋

璇ユā寮忔棦鑳芥帹鍔ㄧ數鍟嗚涓氬晢涓氭ā寮忓崌绾э紝涔熻兘涓轰紶缁熼浂鍞紒涓氭墦閫氱嚎涓婃笭閬撱傝濡傚ぇ浼楃偣璇勭殑鍥㈣喘閫氳繃绾夸笂鍗栧埜绾夸笅娑堣垂锛屾瘮濡傛惡绋嬮氳繃缃戜笂璁㈡満绁ㄣ佽閰掑簵锛屼技涔庨兘鍙互鍙玂2O銆傜編涔愪箰瀹跺叿缃慍EO楂樻壃璁や负锛孫2O鍏跺疄鏄竴椤跺ぇ甯藉瓙锛屼絾鍑℃湁绾夸笂绾夸笅锛屾瘮濡傜嚎涓婅惀閿锛岀嚎涓嬫湇鍔℃垨鑰呬綋楠岀殑锛岄兘鍙互绉颁负O2O妯″紡銆

涓嶅悓鐨勪汉瀵筄2O鑳芥湁涓嶅悓鐨勭悊瑙o紝绌烘硾鍦拌皥O2O鍏跺疄娌℃湁澶ぇ鎰忎箟锛屽叿浣撳埌瀹跺眳棰嗗煙锛屽氨鏄嚎涓嬭繕闇瑕佷綋楠屽拰鏈嶅姟銆傜劧鑰岋紝鍩庡璇氬灞呭箍鍦哄壇鎬荤粡鐞嗗垬娲嬭涓猴紝鐩墠瀹跺眳琛屼笟杩樻病鏈夋妸O2O妯″紡銆佹妸绾夸笅浣撻獙棣嗗仛寰楅潪甯告垚鍔熺殑妗堜緥锛“涓嶇鏄孩缇庡晢鍩庛佹柊娴殑瀹跺眳灏憋紝鍒扮洰鍓嶄负姝紝閮芥槸鏁欒澶氫簬缁忛獙銆”

 

绾夸笂绾夸笅浠嶉渶“纾ㄥ悎”

 

鍦ㄥぉ鐚殑瀹惰O2O椤圭洰琚揩缁堟涔嬪悗锛屼笉灏戠數瀛愬晢鍔¤瘎璁虹綉绔欎腑鐨勫0闊宠〃绀猴紝娑堣垂鑰呯嚎涓婁笅鍗曘佺嚎涓嬩綋楠屽凡缁忛愭笎鎴愪负璐墿棣栭夛紝澶╃尗娆插皢瀹跺眳杩欎釜涓囦嚎绾у競鍦哄甫鍏ユ椂浠e彂灞曟椽娴侊紝19瀹朵紶缁熷灞呭崠鍦烘涓炬棤鐤戜笌鍙戝睍瓒嬪娍鐩告倴銆傚ぉ鐚畼鏂瑰彂瑷浜轰篃琛ㄧず锛屽崠鍦烘妸澶╃尗鎸″湪闂ㄥ娌℃湁鎰忎箟锛屽埆鎶婃秷璐硅呭拰浜掕仈缃戞尅鍦ㄩ棬澶栥

鍗充娇鏄湪瀹跺眳棰嗗煙鍐咃紝鎷ユ湁姝よ鐐圭殑浜轰篃涓嶅湪灏戞暟銆傚姝わ紝灞呯劧涔嬪鐢靛晢鎬荤粡鐞嗘豹灏忓悍璁や负锛岃“鎶靛埗”鍏跺疄骞朵笉鍑嗙‘锛屽眳鐒朵箣瀹跺唴閮ㄤ篃璁ゅ畾鐢靛瓙鍟嗗姟鏄椂浠f疆娴侊紝浼佷笟蹇呯劧浼氶『搴旀椂浠f疆娴佸仛鍑哄彉鍖栥傛墍浠ュ眳鐒朵箣瀹跺苟涓嶆姷鍒剁數瀛愬晢鍔★紝涔熶笉鎶靛埗O2O锛屽彧鏄笉璁ゅ彲澶╃尗閫氳繃鎵璋撶殑O2O妯″紡锛屽皢鍗栧満鐨勬秷璐硅呰浆绉诲嚭鍘荤殑鍋氭硶銆

鍒樻磱涔熻涓猴紝浠庢秷璐硅呯殑瑙掑害鑰冭檻锛岄櫎浜嗕骇鍝佹湰韬鍚堣姹傚锛屾秷璐硅呰偗瀹氬笇鏈涙湁鏇村姞渚挎嵎鐨勮喘涔版柟寮忓拰鏈嶅姟銆傜洰鍓嶏紝鍥犱负澶氭暟瀹跺叿寤烘潗鍘傚晢骞舵病鏈夊叏鍥借仈缃戠殑鍞悗鏈嶅姟绯荤粺锛屽崠鍦洪氳繃缁熶竴鏀堕摱鍜屽厛琛岃禂浠樼殑鏂瑰紡锛屼繚闅滄秷璐硅呰兘寰楀埌瀹屽杽鐨勬湇鍔°傚垬娲嬭〃绀猴紝O2O鏈潵鏄竴涓秷璐硅秼鍔匡紝浣嗘槸鐩墠澶╃尗鏀粯瀹濅笌鍗栧満缁熶竴鏀堕摱鏈夊啿绐侊紝鏈潵杩樻湁涓娈佃矾瑕佽蛋銆

鍚屼负鍙備笌绛剧讲銆婂叧浜庤鑼冪數瀛愬晢鍔″伐浣滅殑鎰忚銆嬬殑闆嗙編瀹跺眳锛屽浜庣數瀛愬晢鍔$殑O2O妯″紡锛屽張鏈変笉鍚岀殑鐞嗚В銆傞泦缇庡灞呴泦鍥㈠壇鎬昏娌堣淇婅涓猴紝瀹跺叿寤烘潗浜у搧鎵鍗栫殑鍙槸鍗婃垚鍝侊紝澶氭暟浜у搧骞朵笉鏄繍鍒板灏卞畬鎴愮殑锛岃繕鏈夊緢涓撲笟鐨勫畨瑁呰繃绋嬶紝瀹夎涓嶅埌浣嶄骇鍝佸彲鑳戒娇鐢ㄤ环鍊间篃浼氬ぇ鎵撴姌鎵c傛墍浠2O妯″紡瀵逛簬瀹跺叿寤烘潗鏉ヨ锛屽苟涓嶉傚悎锛屾矆鑰淇婅〃绀猴紝“鍑犱箮涓嶅彲鑳藉疄鐜拌惀鍒╋紝鍗充娇瀹炵幇浜嗭紝鎵鍗犱唤棰濅篃涓嶄細澶ぇ锛岀綉缁滅殑浣滅敤鍙洿澶氫綋鐜颁负瀹d紶銆”

O2O鍗砄nline To Offline锛屽嵆灏嗙嚎涓嬪晢鍔$殑鏈轰細涓庝簰鑱旂綉缁撳悎鍦ㄤ簡涓璧凤紝璁╀簰鑱旂綉鎴愪负绾夸笅浜ゆ槗鐨勫墠鍙般

 

鈻 鐒︾偣杩借釜

 

鍏ㄥ浗鍗栧満鑱旂洘VS澶╃尗 涓鍦哄叧浜“O2O”鐨凱K

7鏈堣嚦9鏈

涓庡瑁呬紒涓氱璁2O涓氬姟鍚堝悓鍚庯紝澶╃尗鎺ㄥ嚭瀹惰O2O鏈嶅姟锛屽悜鍚堜綔瀹跺眳浼佷笟鎺ㄥ嚭鏀粯瀹濈Щ鍔≒OS鏈恒

10鏈14鏃

澶╃尗瀹惰O2O椤圭洰姝e紡浜浉“鍙11”娲诲姩椤甸潰銆

10鏈23鏃

浣滀负涓鍗忓競鍦哄鍛樹細涓诲腑鍥㈡垚鍛橈紝鍖呮嫭灞呯劧涔嬪銆佺孩鏄熺編鍑緳銆佸悏鐩涗紵閭︺侀泦缇庛侀噾椹嚡鏃嬨佹浜氳揪銆佹湀鏄熺瓑鍦ㄥ唴鐨勪腑鍥藉灞呰涓氭渶澶х殑19瀹惰繛閿佹垨鍖哄煙澶у崠鍦轰互涓浗瀹跺眳鍗忎細鐨勫悕涔夛紝鑱斿悎绛剧讲浜嗐婂叧浜庤鑼冪數瀛愬晢鍔″伐浣滅殑鎰忚銆嬨

銆婃剰瑙併嬫槑纭瀹“涓嶈兘鍙樼浉璁╁崠鍦烘垚涓虹數鍟嗙殑绾夸笅浣撻獙鍦烘墍”锛“鏈粡鍗栧満鍏佽锛屼笉璁稿埄鐢ㄥ崠鍦虹殑鍟嗘爣銆佸晢鍙疯繘琛屽浼犮備笉璁搁氳繃鐢靛晢绉诲姩POS鏈哄皢鍗栧満鐨勪笟鍔¤浆鑷充粬澶勪氦鏄撱”

10鏈27鏃

绾㈡槦缇庡嚡榫欐昏杞﹀缓鏂扮殑寰俊鎴浘鍦ㄧ綉涓婁紶鍑猴紝“涓ョ浠讳綍鍟嗘埛浠ヤ换浣曞舰寮忓湪鍗栧満鍐呬紶鎾垨鎺ㄥ箍鍏朵粬鐢靛晢绾夸笂鐨‘鍙11’娲诲姩锛涗弗鏍兼煡澶勫晢鎴蜂娇鐢ㄥぉ鐚玃OS鏈虹粰绾夸笂鍋氶攢閲忥紱涓ユ牸绂佹鍟嗘埛涓哄伐鍘傚湪鍏朵粬鐢靛晢绾夸笂鐨勮鍗曢佽揣瀹夎銆”

10鏈30鏃ヨ嚦31鏃

灞呯劧涔嬪鐨勫晢鎴蜂篃鏀跺埌姝e紡閫氱煡锛屼弗鏍肩姝㈠巶瀹跺拰鍟嗘埛鐨勪笅鍒楄涓猴細1銆佹湭缁忓崠鍦轰功闈㈣鍙紝鍒╃敤鍗栧満鎴栦娇鐢ㄥ崠鍦虹殑鍟嗘爣銆佸晢鍙疯繘琛岀數鍟嗘帹骞垮拰瀹d紶锛2銆佹湭缁忓崠鍦鸿鍙紝瀹夎鎴栦娇鐢ㄤ粬浜虹數鍟哖OS灏嗗崠鍦虹殑涓氬姟杞嚦浠栧锛3銆佸湪鏈姤鍗栧満澶囨骞跺皢鍗栧満浠锋牸璋冭嚦涓庣嚎涓婁竴鑷寸殑鎯呭喌涓嬶紝鍦ㄧ嚎涓婁互浣庝簬鍗栧満鐨勪环鏍艰繘琛屼績閿銆

11鏈3鏃

澶╃尗鍚戝瑁呯被鍗栧绱фュ彂浜嗕竴浠藉悕涓恒婂瑁匫2O涓氬姟缁堟鍗忚閫氱煡涔︺嬨傛牴鎹氱煡鍐呭锛岃В闄2O琛ュ厖鍗忚鏁堝姏锛岃繖鎰忓懗鐫锛屽晢瀹朵粖鍚庡皢涓嶈兘鍦ㄧ嚎涓嬭繘琛屼负澶╃尗绛夌數鍟嗗钩鍙板紩娴佺瓑绫讳技鐨勮惀閿娲诲姩銆

 

鏈ㄥご鍏洯瀹樻柟寰俊

鍏虫敞瀹樻柟寰俊

浣撻獙[甯濋兘鑻遍泟]鐨勬ⅵ鎯虫晠浜

鎳掓儼鍜ㄨ:

鑷獟浣擄細

鏌ョ湅浣撻獙搴楋細
澶師浣撻獙搴
寤婂潑浣撻獙搴
澶師浣撻獙搴
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漏2012-2015 鏈ㄥご鍏洯 鐗堟潈鎵鏈夛紝骞朵繚鐣欐墍鏈夋潈鍒 璇侊細鍐B2-20130056 澶囨锛氬唨ICP澶13005472鍙